What is coaching?

Coaching is a structured process in which a coach supports individuals through questions, guidance, and various techniques to achieve their goals, improve personal effectiveness, and increase self-awareness and understanding of their potential.

Key characteristics of coaching:

• Future-oriented: The focus is not on the past, but on where you want to go and how to get there.
• Solution-focused: Rather than assigning blame, coaching focuses on finding ways forward.
• Activates inner resources: Coaching helps individuals recognize their strengths, opportunities, and capabilities.
• Question-based: A coach does not give advice, but asks questions that lead to new insights.
• Partnership-based: The client is an equal partner in the process, while the coach provides structure and guidance.
• Responsibility lies with the client: The coach does not solve problems for you, but helps you solve them yourself.

What coaching is NOT:

• psychotherapy or trauma treatment,
• consulting (where someone tells you what to do),
• mentoring (sharing personal experience as guidance),
• a motivational speech.

Main goal of coaching:

To help individuals gain greater clarity, make better decisions, strengthen self-awareness, and take concrete steps toward their goals — in a way that aligns with their values and inner experience.